Chapter II: Automotive Visualization (A Complete Data Visualization Course)


Welcome to the second chapter of ‘A Complete Data Visualization Course’ on Automotive Visualization.


An automotive visualization is a type of visualization that uses 3d-modelling and rendering techniques to visualize a vehicle in a virtual setting.

The 3D simulation of Faraday Future’s flagship vehicle FF 91 is a perfect example demonstrating the capabilities of a great automotive visualization as a part of a simulated environment. Check out the simulation here.

3D simulation of Faraday Future's flagship vehicle FF 91

Industrial Use Cases of Automotive Visualizations

Four of the most important use cases for automotive visualizations are as follows:

  1. Advertisement – Most vehicular companies prefer getting their product out in the market in the best way possible. As a result, they want to portray their vehicles in the best light possible. Automotive visualization is used to create a 3-D model of vehicles for advertisement purposes so that it creates a dazzle among the vehicle enthusiasts.
  2. Simulation Testing – Automotive visualization is used to test designs across a number of verticles. By pairing simulators with a perfectly made model of the car, vehicle companies can research and design their products to be more effective without ever putting a pedal to the metal.
  3. Design Research – Design experts use automotive visualization and try out different designs virtually without the need for manually changing the vehicle’s parts or colours.
  4. Gaming – Many games are made using automotive visualizations. Some of the popular ones are Need For Speed, Asphalt, etc.

Basic Terminologies

It might be a good idea to get familiar with some of the basic terminologies used in automotive visualization before getting started. Some common ones are listed here:

HDRI – ‘High-dynamic-range imaging (HDRI) is a high dynamic range (HDR) technique used in imaging and photography to reproduce a greater dynamic range of luminosity than what is possible with standard digital imaging or photographic techniques.’ – Wikipedia

It can also be understood as the virtual surrounding for a vehicle in an automotive visualization.

HDRI 3D - The Click Reader

3D Modelling – 3D modelling is the process of developing a mathematical representation of any vehicle in a three-dimensional setting.

3d modelling -

Getting Started With Automotive Visualization

First Step: Create an HDRI map and 3D Model of a Vehicle

For a beginner working in this kind of visualization, it is hard to create both an HDRI as well as a 3D-model for their automotive visualization. However, to make it easier for starting off in this visualization domain, many free as well as paid HDRI and 3D-model are available online.

You can get free 360° HDRI from and you can get free vehicle models from TurboSquid.

If you are really interested in creating your own HDRI map, here is a tutorial showing you how to do so by Andrey Lebrov:

Also, if you want to create your own 3D-model here is a tutorial showing how to do so using a blueprint in Blender by Kevin Gallant:

Second Step: Getting it all together and Rendering

Once your HDRI map and 3D-model are ready, you can head onto Corona Renderer to create the final version of your visualization.

Automotive Visualization Tutorial By Corona Renderer

The following tutorial series by Corona Renderer helps you get free HDRI as well 3D-model for vehicles. Watch the full tutorial playlist here:

The tutorial works you through the entire process of using an HDRI map along with a 3D vehicle model to create a very realistic visualization of a vehicle.

Once you complete the 5 part series tutorial, you will be able to create stunning visualizations as shown below:

In Conclusion

We hope that this chapter from ‘A Complete Data Visualization Course‘ helps you get started on creating amazing and captivating automotive visualizations. Also, if you have any questions, please feel free to let us know in the comment section.

Continue your learning to the third chapter of this course, ‘Chapter III: Infographic Visualization‘.


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